KMU 365
PRODUCT DEVELOPMENT AND MARKET ANALYSIS FOR ENGINEERS
Course Name:
Course Code:
Semester:
Course Type:
Course Language:
Theory:
Credit:
ECTS:
Product Developement and Market Analysis for Engineers
KMU 365
5th
Elective
English
3 hours/week
3
5
Lecture:
Friday 10:00-12:50 D5
Course objective:
- To introduce the basic concepts and principles of marketing management,
- To emphasize importance in terms of marketing of supply management and customer relations,
- To teach the preparation of the technical data for products, understand the importance of innovation, patent, brand, sustainability in terms of engineering and competition,
- To do the market analysis
Learning outcomes:
- Marketing concept and marketing areas of learning, the ability to do market segmentation and target market selection,
- Offer types, learning the selection supplier and preparation of contract ,
- Learn to prepare the technical label (CE ) ,catalogue, material safety data sheet preparation,
- Learn the types of projects for new products,
- Innovation, patents, engineering to understand the importance of the brand, how learning can be used as a marketing tool of technical data management,
- Skills to manage customer relationships, ability to market analysis,
- Incoterms, learning rules for the transportation of hazardous materials
References:
- Marshall, G and M. Johnston
(2010) Marketing Management
Boston: McGraw Hill
Grading:
Homeworks:
Midterms:
Final Exam:
Quantity
2
1
1
Total Percentage
25%
25%
50%
- Brassington, F and S. Pettitt
(2003) Principles of Marketing
London :Prentice Hall
Hacettepe University
Department of Chemical Engineering