-
Öznur Özkan, Bahtışen Kavak,
"Identifying Niche Market For SMEs",
2008, European Applied Business Research
Conference, Rothenburg, Germany, Full Text,
Clute Institute.
-
Ceren Aydoğmus,
Bahtısen Kavak,
“Integrated Marketing Communications of the Universities in Turkey:
A Case Study”, 3rd
International Conference on Business, Management and Economics,
June 2007, Yasar University, İzmir (Full Paper)
-
Gürel,
Eda, Bahtışen Kavak, ‘The Role of the Management’s Market
Orientation and the Interest Level of the Publics on the Excellence
of the Public Relations Programs of the Museums.’ 24. EuroCHRIE
Congress: In Search of Excellence for tomorrow’s tourism, travel &
hospitality. University of the Aegean, 25-28 October 2006,
Makedonia Palace Hotel, Thessaloniki, Greece. (Full Paper)
-
Kavak, B., Pınar Bayhan, Şirin Atakan, ‘An
Empirical Investigation on the Effect of Moral Development Level on
Consumer Ethical Decision Making : An Evidence From Turkey’. in 1st International Business and Professional Ethics Congress of
Turkey, September 17-19, 2003 (440-451).
-
Kavak, B. , Ç. Karabacakoğlu, The Importance of
Marketing Mix and Their Affects on Productivity in Small and Medium
Sized Industries, 1st Congress on Small and Medium Sized
Industries and Productivity, 11-12 December, University of
Culture, İstanbul-Turkey, CNP, KOSGEB, 2004. (In Turkish)
-
Kavak, B., An Empirical Investigation on
Consumers’ Ethical Values and Machiavvelianism. Fifth National
Marketing Meeting. Antakya 16-18 Kasım, 2000. (In Turkish)
-
Akıncı, E., Bahtışen Kavak, The Importance of
Small and Medium Sized Enterprises for the Construction of
Competitive Markets: An Evaluation of Kyhrgyzstan. In I.Congress
of Small and Medium Sized Firms of Eurasia, 23-26 June 2001,
Bişkek-Kyrgystan, 415-426, TIKA. (In Turkish)
-
Kavak, B. The Empirical Evaluation of External and
Internal Factors that Affect Industrial Purchasing Decision for
Small and Medium Sized Industries. November, Forth National
Marketing Meeting, 1999. (In Turkish)
|
|
|
|
Kavak, B., Nurettin İbrahimoğlu ‘The Influence of
Self Concept and Self Monitoring on Brand Loyalty: An Investigation
on University Students,
Hacettepe ,University,
Journal of Economics and Administrative Sciences, Vol:24,
Number:2, (109-125), 2006. (in Turkish)
Kavak,B. Canan
Demirsoy ‘Identification of
adopter categories for online banking in Turkey,’ The Service
Industries Journal. (Forthcoming)
Kavak, B., Duygu Arığ ‘The Affect of Formula1
Grandprix on the Image of Turkey: An Investigation in the Framework
of Country Image’ Marketing World, Vol:21, No: 2007-1,
January-February (32-38).
Kavak, B., Z.Y.Ergun ‘The Influence of Retailing
Shelf Space on Brand Equity: An Empirical Examination on Convenience
Goods’ Hacettepe ,University, Journal of Economics and
Administrative Sciences, Vol:24, Number:1, (171-188), 2006. (in
Turkish)
Kavak, B., L. Gümüşlüoğlu,
‘Segmenting
food markets: the role of ethnocentrism and lifestyle in
understanding purchasing intentions
’, International Journal of Market Research,
Vol: 49, Issue:1, 2007, (71- 94).
Kavak, B., S. Alkibay, M. Arslan, ‘Direct
Selling Ethics: An Exploratory Investigation on Turkish Direct
Sellers’ Boğaziçi Journal, Review of Social Economic and
Administrative Studies,Vol.21, No:1-2,(73-93), 2007
Kavak, B., P.S.
Ertem, ‘An Application of Critical Incidents Technique in Assesment
of Service Quality and Service Efficiency in Banking Sector’,The
Journal of Productivity. 2007 No:2, 71-90 (in Turkish)
Kavak, B., C.B.Gül,
‘An Empirical Examination on the Assumption of International Product
Life Cycle Theory’, Hacettepe Üniversity, Journal of Economics
and Administrative Sciences, Vol:23, Number:2, (145-164), 2005.
(in Turkish)
Kavak, B.,
‘Segmentation in Political Marketing: An Evaluation in Respect to
Voters’ Selection Criteria’ Marketing World , Yıl/Year:18,
Sayı/Number: 2004-3, (56-62), 2004. (in Turkish)
Kavak, B., Ö.Özkan,
C.Demirsoy, ‘An Investigation on the Country of Origin Effect of
European Union Countries with the Influence of Ethnocentrism’,
Hacettepe Üniversity, Journal of Economics and Administrative
Sciences, Vol:22, Number:2, December, (111-124), 2004. (in
Turkish)
Kavak, B.,
C.Demirsoy, E.İyigün, Ö. Özkan, ‘An Investigation on the Effect of
Perceived Risk on Buying Criteria in Industrial Buying Process of
Small and Medium Sized Firms’, The Journal of Marketing and
Communication Culture, Vol:2, No:6, (11-18), 2003. (in Turkish)
Kavak, B. A. İlsev,
‘A Descriptive Model of Consumers’ Punishing and Rewarding A Store
via Purchasing Behavior: A Comparative Testing of Students in Turkey
and Kyrgyzstan’, Boğaziçi Journal, Review of Social Economic and
Administrative Studies,Vol.17, No:2,(73-94), 2003. |
|
Kavak, B., O. Aksöz, ‘An Investigation of the
Efficiency of Behavioral and Demographic Variables in Segmentation
of the Travel Agencies’ Customer Markets, Hacettepe Üniversity,
Journal of Economics and Administrative Sciences, Vol. 21,
Number 1,( 229-242), 2003. (in Turkish) |
|
Kavak, B., İ.Yılmaz, ‘The Usability of the Criticalk
Incidents Technique (CIT) in the Measurement and Improvement of
Service Quality in the Hotel Industry: A Comparataive Evaluation
with the SERVQUAL Technique’, EMU Journal of Tourism Research,
Vol:4, No:1-2, Spring-Fall, (13-36), 2003. (in Turkish) |
|
Kavak,B., A. Ayarlıoğlu, ‘The Relationship of
Consumers’ Brand & Store Loyalty Degrees and Their Demographic and
Social Status: An Investigation on the Households in Ankara’,
Journal of Home Economics, Vol:8, No:10, June, (17-26), 2002.
(in Turkish) |
|
Kavak, B., ‘The Effect of Role Differentiation on
Ethical Judgments: A Comparative Investigation on Consumer Ethics
and Work Ethics’, Hacettepe University, Journal of Economics and
Administrative Sciences, Vol.19, No.2, (79-96), 2001. (in
Turkish) |
|
Nebenzahl, Israel D., Eugene D. Jaffe, B. Kavak,
‘Consumers’ Punishment and Rewarding Process via Purchasing
Behavior’, Teaching Business Ethics, Vol.5, No.3, (283-305),
2001. |
|
Kavak, B., ‘The Effect of Formal Education on
Unethical Purchasing Decision: An Investigation on Faculty Members
and University Students In Turkey And Kyrgyzistan’, Boğaziçi
Journal, Review of Social Economic and Administrative Studies,
Vol.14, No.2, (99-113), 2001. |
|
Akıncı, E., B. Kavak, ‘A Comparative Study of the
Consumption Patterns With Special Emphasis on the Frozen Food for
the Integration of Turkey to the European Community’, Hacettepe
University, Journal of Economics and Administrative Sciences,
2000, Vol.18, No.2,(243-264). (in Turkish) |
|
Kavak, B., ‘Positioning as a Long Term Competitive
Strategy in Commercial Banking: An Evaluation in the Frame of System
Approach’ , The Journal of Productivity, 2001/1, (115-130),
2001. (in Turkish) |
|
Kavak, B., ‘Conceptual Discussion On The Relationship
Between Public Relations and Promotion’, Marketing World,
January-February, 2001, Year:15, No:2001-1,(4-11). (in Turkish) |
|
|
-Zonguldak-
Gerede Dish Producer Association ‘Principles of Marketing for Small and
Medium Sized Industries’ 20 June 2006.
- Adapazarı Trade
Union, ‘Branding Strategies’ to the managers of Small and Medium Sized
Industries, 21 January 2006.
- The Decelopment
of Fairs in the World and Current Situation, Türkiye
Odalar Ve Borsalar Birliği, ‘I. Congress of Turkish Fairs, 12 December
2005 Ankara
- Antakya Trade
Union, ‘Branding Strategies and Market Research’ to the managers of Small
and Medium Sized Industries, 22 December 2005.
- Botaş,
Marketing Strategies, March, 2004.
- Researchs in Tourism, 2nd Academic Tourism Seminar, 20-23 March, Antalya/Turkey,
2003.
- Brand Management, 6-8 December (Elginkan Holding-ECA-İstanbul), 2000.
- An empirical study on the relationship between Machiavellianism and
ethical judgements of consumer, (Fifth National Marketing Meeting), 2000.
- Training Seminer
on Market Segmentation, Product Positioning and Market Research, November,
Petrol Ofisi A.Ş. İskenderun, 1999.
|
