MAN 301 MARKATING MANAGEMENT I
2014/2015 SPRING SEMESTER
COURSE SYLLABUS
Lecturer: Assist. Prof. Dr. Canan Eryiğit
TEXT BOOK: Principles
of Marketing, Kotler and Armstrong, Prentice Hall (I use 15th edition;
you are free to use any edition)
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23.09.2014 |
Introduction |
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30.09.2014 |
Chapter 1: Marketıng:
Creatıng And Capturıng Customer |
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07.10.2014 |
Official holiday |
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14.10.2014 |
Chapter 2: Company And
Marketıng Strategy: Partnerıng To Buıld Customer Relatıonshıps |
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21.10.2014 |
Chapter 3: Analyzıng
The Marketıng Envıronment |
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28.10.2014 |
Official holiday |
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04.11.2014 |
Overview |
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11.11.2014 |
I. Midterm |
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18.11.2014 |
Chapter4: Managıng Marketıng
Informatıon To Gaın Customer Insıghts Chapter 5: Consumer Markets And
Consumer Buyer Behavıor |
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25.11.2014 |
Chapter 6: Busıness
Markets And Busıness Buyer Behavıor Chapter 7: Customer-Drıven
Marketıng Strategy: Creatıng Value For Target Customers |
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02.12.2014 |
Presentations |
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09.12.2014 |
Presentations |
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16.12.2014 |
Presentations |
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23.12.2014 |
Presentations |
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30.12.2014 |
Overview |
Evaluation: Midterms: 25%, Project:30%, Final Exam:45%
!!! For project groups see Research Asist.
Şerife Kazancı until
27/10/2014