MAN425 INTERNATIONAL MARKETING
COURSE SYLLABUS
Textbook: Global Marketing, Warren Keegan,
Mark Green, Seventh edition (global edition) , Pearson.
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22.09.2014 |
Introduction |
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29.09.2014 |
Add-drop week |
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06.10.2014 |
Official holiday |
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13.10.2014 |
Chapter 8 Segmentation, targeting,
positioning |
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20.10.2014 |
Chapter 10 Brand and Product Decisions
in Global Marketing |
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27.10.2014 |
Chapter 11 Pricing decisions |
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03.11.2014 |
Midterm exam |
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10.11.2014 |
Chapter 12 Global marketing channels and
physical distribution |
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17.11.2014 |
Chapter 13 Global marketing
communications decisions I |
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24.11.2014 |
Chapter 14 Global marketing
communications decisions II |
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01.12.2014 |
case study |
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08.12.2014 |
case study |
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15.12.2014 |
presentations |
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22.12.2014 |
presentations |
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29.12.2014 |
overview |
Midterm: %20, Final
exam:%40, Project: %25, Case study: %15
Project consists of developing an
international marketing plan for a new Turkish brand
Case study: from Harvard Business Review (will
be provided by the lecturer)